Packaging serves three purposes, firstly, it must protect your product and keep it fresh for as long as possible. This is covered when choosing one of our pouches and if you are unsure which type is best for your product – reach out and we will find the solution together. Secondly, it has to present the necessary information for the consumer such as ingredients, best before date, nutrition, country of origin etc. This is also fairly straight forward, you may even not need a dedicated graphic designer for this. Thirdly, it can serve as marketing and branding tool and this is where fully digitally printed packaging provides new and almost endless opportunities for both small and big companies to reach their customers. We would like to elaborate on the latter.
An increasing number of companies and brands are discovering that they can use their packaging for much more than just the boring, mandatory information. They now have new opportunities to tell their story and stand out from the crowd on the shelves. Brands can tell stories about their products’ journey from the farmer’s field to your table, communicate about sustainable production practices, carbon footprint and/or have fun with wild, creative ideas which can go viral. Different designs and slogans can be used for different geographical locations, events, campaigns etc.
Before digitally printed pouches, it was difficult to go full-on creative mode with constraints of the labels. Now you have the complete area of the pouch to get your message across, front, side and bottom for the stand up pouches and also the sides for the side gusset pouches. There is even a possibility to print on the inside of the pouch if you want to communicate something after the customer opens your product. You can make your pouches in different colors to distinguish between different flavors or types of your product. You can use the front for branding and standing out, while the back can be used for storytelling about your company, your product or even yourself. Furthermore, with minimum ordering quantities of just 500pcs., you can be flexible and creative, there are no longer constraints for promotional campaigns, individual packaging for events and businesses, or adding more locations to your customer base. There is even an opportunity to make every single bag different from each other and yet similar enough so the consumer recognizes your brand. Yes, we also think that sounds crazy and awesome at the same time.
Let’s get creative together!